Allée Des Arts-Pop up gallery

Allée des Arts Pop-Up Gallery was conceived as a temporary architectural installation for the launch of Allée des Arts, a residential project designed by AccentDG in Gemmayzeh, Beirut. Built on the project site in just one week, the installation translated the architectural ideas of the future building into a physical experience combining art, landscape and architecture.

The concept originated from the ground floor of Allée des Arts, conceived as an internal alley extending the urban fabric of Gemmayzeh into the building. In the permanent project, this passage connects Gouraud Street with a sequence of art galleries, artisanal spaces and landscaped areas. For the launch, this experience was reconstructed as an abstract, lightweight temporary structure, allowing visitors to experience the character of the future development before it was built.

The installation was organized as a continuous promenade composed of two interconnected elements: a pop-up art gallery and an exhibition dedicated to the architecture of Allée des Arts. Seventeen Lebanese artists and designers were invited to exhibit their work throughout the space, creating a dialogue between contemporary art, design and the architecture of the project.

Landscape was integrated throughout the parcours through three gardens, including an interpretation of the private gardens incorporated into many of the residences. As visitors moved between art, vegetation and architecture, they gradually encountered the project itself, presented through a central physical model and a series of architectural drawings and perspectives.

The temporary structure was constructed using lightweight materials, including timber framing, fabric ceilings and transparent enclosures around the landscaped areas. These elements created a sequence of urban windows connecting the installation visually with its surroundings.

Rather than presenting Allée des Arts through a conventional real-estate exhibition, the pop-up gallery transformed its launch into an immersive spatial experience. Art, landscape, people and architecture came together to express the project's relationship with the cultural identity and urban life of Gemmayzeh.